Within the scope of the development phase Aspect’s Idea-to-Market^™ methodology encompasses:

• Innovation audits & gap analysis
• In-depth market assessment
• Goal development
• Strategic planning
• Product Positioning
• Product road mapping
• Portfolio management
• Strategic partnership requirements
• Messaging and marketing collaterals
• Launch strategies
• Business plan development
• Investigating funding options

Approaching launch, Aspect will transition into providing business development support by:

• Establishing launch customers
• Developing sales and marketing strategies
• Creating channel partnerships
• Offering direct sales representation
• Undertaking post-launch review and subsequent "next generations"